MS Independent Bookstore Owners Outside Jackson Discuss Thriving in Face of Stiff Competition

Book lovers today have a multitude of options to choose from when it comes to adding to their collections. They can walk into a huge chain bookstore, or visit an online shopping platform, or simply choose to browse the shelves of a local, independent bookstore. However, the charm and experience of a local bookstore are not easily replicated by chains or online platforms.

The Magic of Independent Bookstores

A number of Mississippi’s independent bookstore owners have shed light on how they continue to shine despite the tough competition presented by mass retailers. According to them, independent bookstores offer an exceptional experience that mass retailers cannot match.

Square Books, Oxford

In the historic square of Oxford, Square Books has been a beloved place for book lovers since 1979. The store has expanded to embrace a family of bookstores including Square Books Junior, Off Square Books, and Rare Square Books. Lyn Roberts, the manager, attributes the success to community support and personalized customer service. They believe that customers won’t find the same exploring experience in an online or chain bookstore setting.

Violet Valley, Water Valley

Violet Valley poses as a unique bookstore, providing a collection of books that you won’t find in drive-by stores. Run by Jaime Harker and her wife, Dixie Grimes, Violet Valley is the only queer bookstore in the state and embraces works by LGBTQ+ and feminist writers. The bookstore, founded in 2017, also functions as a safe space for the LGBTQ+ community in Mississippi.

Lorelei Books, Vicksburg

Lorelei Books has been a pillar in the culture of Vicksburg for two decades. Located strategically between a museum and an art gallery, Lorelei Books attracts both tourists and locals. According to the current owner, Kelle Barfield, the key for an independent bookstore’s survival is the creative stocking strategy which caters to the taste and preference of the customers.

Friendly City Books, Columbus

Friendly City Books was founded as a replacement for a national bookstore that had closed in Columbus. Emily Liner, the founder, returned to her hometown with the desire to replace the vacuum left behind. Not only does the bookstore offer the perks of locally-owned establishments, but it has also taken a step forward by starting a nonprofit that provides free books to public schools in the area.

Despite the growing convenience of online shopping and mass retailers, independent bookstores have their unique charm and experience to offer. The book lovers who value personal interaction, curated selections, and contributing to local economy, still flock to independent bookstores and secure their existence and prosperity.